Some Kind of Monster - By Adam Hakari Marketing movies is a tricky art to master. Once a studio starts messing with the heads of the masses, going outside the realm of your standard meat-and-potatoes trailers, will the moviegoing public catch the point? For example, the campaign behind Cloverfield featured a... MORE >>
Save the Girl and Check Out That Monster - By Jeffrey Chen If current movies like Cloverfield are any indication, self-preservation is now less instinctive than ensuring the safety of a loved one, even if it means having to face off against giant monsters. Think of the recent Korean movie, The Host, with its central family willing... MORE >>
